Search Engine Optimisation (SEO) has always been one of the most popular methods of digital marketing and is widely adopted across various industries. SEO helps to increased visibility on search engine ranking page.
Here are some of the SEO interview questions and answers that are frequently asked in an SEO interview:
Here are some of the SEO interview questions and answers that are frequently asked in an SEO interview:
Q1. What is SEO?
Ans. SEO stand for "Search Engine Optimization". It is the process of getting free organic traffic and increased visibility on Search Engines.
Q1. What are the two types of SEO?
Ans. There are three type of SEO
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
Q2. What is a backlink?
Ans. Any incoming links to a other website or web page is known as backlink.
Q3. What is an outbound link?
Ans. Any link on a website that links to another web page or website is known as an outbound link.
Q4. Differentiate between on-page and off-page optimisation
Ans. On-page optimisation is used to regulate the site to be optimised through page coding & it include all the meta tag while Off-page optimisation is not regulated by page coding.
Q5. Define Page Authority?
Ans. For every web page, Google gives a rank according to its algorithm. This is known as Page Authority.
Q6. What is a keyword?
Ans. SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Q7. Name some of the tools that you have used in SEO
Ans. Name all the tools that you have used related to SEO. Common ones are Google webmaster, Google analytics, SEO Moz, Alexa Rank, Googel Keyword Planner etc.
Q8. What is keyword density?
Ans. It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
Q9. What are meta tags
Ans. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.
Q10. Name the three important meta tags in SEO and what are their character limits?
Ans.
- Description Meta tag — 150-160 characters limits
- Keyword Meta tag — 200 characters limits
- Title Meta tag — 50-60 characters limits
Q11. Differentiate between a do-follow and a no-follow link
Ans. Do-Follow:- A do-follow link acts a back link that is counted by search engines and help in enhancing the ranking of a site.
No-Follow:- A no-follow link, usually, does influence the ranking in search engine index.
No-Follow:- A no-follow link, usually, does influence the ranking in search engine index.
Q12. What is an anchor text?
Ans. It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.
Q13. What is 301 redirect?
Ans. A method by which a user is redirected to new URL from old URL Permanently.
Q14. What are the common SEO mistakes?
Ans.
- Not optimising for right keywords
- Not having unique Meta Tags (Title tags and meta descriptions, Keywords)
- Using the same anchor text for every link
- Focusing on link quantity over link quality
- Not to use Thin Content
Q15. What is Googlebot?
Ans. It is a kind of software used by the Google as a search bot to index a web page.
